According to IMARC Group latest report titled “Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on location analytics market segments. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global location analytics market size reached US$ 19.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.4% during 2023-2028.
Location analytics, also called geo-analytics, represents a tool that adds a layer of geographical data to assets, infrastructures, transportation, and the environment of organizations for predicting consumer behavior and buying patterns. It usually relies on insights collected via cameras, sensors, mobile devices, global positioning systems (GPS), social media channels, etc. Location analytics is relatively easy to understand for non-experts as compared to traditional methods, including business intelligence (BI) data. Consequently, it finds extensive applications in several industries, such as healthcare, media and entertainment, banking, financial services and insurance (BFSI), etc.
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The increasing utilization of the Internet of Things (IoT) and the growing digitization across the globe are primarily driving the location analytics market. Additionally, the development of network infrastructures and the rising sales of consumer electronics, such as smartphones, tablets, laptops, etc., are further catalyzing the market growth. Besides this, the escalating demand for asset management tools to generate more revenue and the emerging trend of automation are acting as significant growth-inducing factors. Moreover, the leading manufacturers are integrating cloud computing, Artificial Intelligence (AI), blockchain, and Big Data with location analytics to enhance operational efficiency, which is also positively influencing the global market. Apart from this, the elevating investments in R&D activities to introduce new technologies that detect patterns, opportunities, and risks of businesses are anticipated to fuel the location analytics market over the forecasted period.
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The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Alteryx Inc.
- Cisco Systems Inc.
- Google LLC
- HERE Technologies
- Hexagon AB
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Pitney Bowes Inc.
- SAS Institute Inc.
- Sisense Inc.
- TIBCO Software Inc
Location Analytics Market Segmentation:
Our report has categorized the market based on region, component, deployment mode, location type, application and end use industry.
Breakup by Component:
Breakup by Deployment Mode:
Breakup by Location Type:
Breakup by Application:
- Remote Monitoring
- Sales and Marketing Optimization
- Asset Management
- Risk Management
- Facility Management
Breakup by End Use Industry:
- Transport and Logistic
- IT and Telecom
- Retail and Consumer Goods
- Media and Entertainment
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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