Tips on How to Increase User Adoption of SharePoint
Do you struggle to find new ways to keep your users engaged with their favorite content? In this day and age, where so many people depend on the internet for their daily dose of information. It’s no wonder people are turning to social media as a way to stay connected with friends and colleagues. If you’re looking to drive more adoption of SharePoint, then consider integrating it into your user journey.
There are a number of ways you can do this that will ultimately increase the adoption of your product. And it’s help your users feel like they’re getting the most out of it. Let’s take a look at some tips on how to increase user adoption of SharePoint. Which will also boost your company’s engagement rate with customers and partners alike. This includes tips like using digital adoption platforms for SharePoint and more.
Build a great product first
When it comes to building a great product, you need to make the user experience as smooth as possible. This means making sure your product is easy to use, helpful and supports a wide range of functionality. Making your product feel like it was made for the user’s daily use will go a long way in increasing adoption. If your product is difficult to use, your users will have little motivation to try it out. And it will instead choose the easier offerings from other platforms. Put simply, a great product is the best advertising.
Offer a compelling value proposition
When deciding on the right value proposition for your users, you need to keep their needs and wants in mind. If your product is valuable to your users in terms of making their work easier and more efficient, you’ve already succeeded. Now, it’s just a matter of showing your users that your product is valuable to them too. One of the best ways to do this is by creating content that your users are bound to want to read. This could be blog posts, white papers, or case studies. As long as the content is useful, engaging, and offers a realistic view of how your product can help them achieve their goals, then you’ve done your job well.
Show your user what’s possible
When your team gets the hang of creating great content, the sky’s the limit. You can start thinking about what other types of content your users might like to see. There are many ways you can do this, such as creating polls, surveys, or watch lists. One you can poll your users on what they want to see, or start a watch list. And let your users mark which topics they want to see you cover in the near future.
Make it easy for them to get started
When someone is interested in your product, the first thing you want to do is make it as easy as possible for them to get started with it. This could be as simple as making the sign-up process as streamlined as possible, or as complex as building a customizable learning path that includes your product’s unique selling points. If your sign-up process feels like a long, drawn-out process, users will have low expectations of your product. And will have even less motivation to take the plunge and purchase it.
Keep adding useful features
As your team works on developing new features, don’t be afraid to add them to the subscription model so that users get a full experience of them. Let’s say you have a premium service that comes with a ton of extra features. Such as video training, support for a certain number of users at a time, and access to a private Slack channel dedicated to your company. While your new features will be of great use to certain users, others may find the price too high and choose not to sign up.
Don’t be afraid to shake things up
One strategy you could use to increase user adoption of your product is to start a culture of change. This means whenever you think there’s a chance of something going wrong, instead of waiting for it to happen, try to fix it first. It could be as simple as changing the way your sign-up process works so that it’s less bureaucratic, or as complicated as changing your company’s culture to make it more engaged.
Conclusion
To increase user adoption of SharePoint, there are a number of things you can do. Start by creating engaging content, offering a compelling value proposition, and showing your user what’s possible. Once they know what they can expect from your product. They’ll have even more motivation to try it out and give it a great review.