Toys Market Outlook, Size, Share, Growing Demand, Opportunities and Forecast 2022-2027

According to IMARC Group latest report titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on toys market overview. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global toys market reached a value of US$ 156.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 249.6 Billion by 2027 exhibiting a CAGR of 7.50% during 2022-2027.

Toys are playthings that foster growth and learning in infants and children at an early stage of their development. They are manufactured from numerous materials, including plastic, cloth, clay, metals, and wood, and are available in various shapes, colors, and sizes. They play a vital role in cognitive development as toys aid in acquiring reasoning and logical skills and help in gaining spatial reasoning. They also boost the intelligence quotient (IQ), improve motor development, enhance concentration and creativity and promote personality and communication skills. They are available in various kinds, such as puzzles, cards, board games, rattles, construction and building, and educational toys that are categorized under physical activity, brain training, promotional merchandise and collectibles toys.

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Market Trends:

The rising consciousness regarding the emotional and social development of children is driving the global market. Moreover, the expansion of organized distribution channels and the emergence of the e-commerce industry that provides doorstep delivery and secured payment methods are creating a positive market outlook. Furthermore, numerous leading players are focussing on developing innovative toys using eco-friendly materials, including cork, clay and bamboo, is gaining widespread prominence among the masses. Along with this, continuous product innovations and the advent of modern and hi-tech electronic toys are strengthening the market growth. Other factors, including the increasing influence of social media and inflating disposable income levels of individuals, are also impacting the market.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Clementoni Spa
  • Funskool Ltd.
  • Hasbro Inc.
  • Lego A/S (Kirkbi A/S)
  • Mattel Inc.
  • Playmobil (Brandstätter Group)
  • Pressman Toy Corporation (Goliath B.V.)
  • Simba Dickie Group
  • Spin Master
  • Talicor Inc.
  • Thinkfun Inc. (Ravensburger North America Inc.)
  • Tomy Company Ltd

Toys Market Segmentation:

Our report has categorized the market based on region, product type, age group and sales channel.

Breakup by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Breakup by Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

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