Why Technical SEO is Crucial for Large Websites and How an Agency Can Help
In the fast-paced digital world, where every business is vying for the top spot on search engine result pages (SERPs), technical SEO has become an indispensable aspect of any online strategy.
As a large website, it is crucial to have a robust technical SEO strategy to ensure that your website ranks high on SERPs, drives traffic, and provides an excellent user experience.
However, technical SEO can be complex and time-consuming, especially for large websites with vast content. That’s where an enterprise SEO agency comes in.
A professional SEO company can help large websites optimise their technical SEO, improve website architecture, and address any underlying issues hindering their search engine visibility.
What is Technical SEO?
Technical SEO involves optimising a website’s technical aspects to improve its visibility and ranking on search engine results pages (SERPs).
It includes optimising website architecture, speed, mobile-friendliness, security, and structured data. Technical SEO ensures search engine crawlers can easily navigate and index a website’s pages.
Why is Technical SEO Important for Large Websites?
When it comes to large websites, technical SEO becomes even more critical. Large websites often have a complex structure, with many pages and subpages.
This complexity can make it difficult for search engine crawlers to navigate and index all the pages on the website. As a result, some pages may not be crawled or indexed, leading to lower visibility and ranking on SERPs.
In addition, large websites tend to have a lot of duplicate content, which can also hurt their ranking on SERPs. Duplicate content occurs when the same content appears on multiple pages on a website.
This can confuse search engines and make it difficult to determine which page should be ranked higher on SERPs.
How Can an Enterprise SEO Agency Help?
Optimising technical SEO for large websites requires expertise and specialised knowledge. This is where an enterprise SEO agency comes in. An enterprise SEO agency that specialises in optimising websites for large enterprises.
Here are some of the ways an enterprise SEO agency can help optimise technical SEO for large websites:
Conduct a Technical SEO Audit
Conducting a technical SEO audit is the first step in optimising technical SEO for a large website. An enterprise SEO agency can thoroughly audit the website’s technical aspects, including website architecture, website speed, mobile-friendliness, website security, and structured data.
The audit will identify any issues that must be addressed to improve the website’s visibility and ranking on SERPs.
Optimise Website Architecture
Website architecture refers to how a website’s pages are organised and linked. An enterprise SEO agency can optimise website architecture to make it easier for search engine crawlers to navigate and index all the pages on the website.
Internal link optimisation, site mapping, and breadcrumb navigation are used.
Improve Website Speed
Website speed is a critical factor in both technical SEO and user experience. Slow loading speeds can negatively impact a website’s ranking on SERPs and lead to a high bounce rate.
An enterprise SEO agency can optimise website speed by compressing images, minifying code, and using content delivery networks (CDNs).
Mobile-friendliness is also an important factor in technical SEO and user experience. With more people using mobile devices to access the internet, websites must be optimised for mobile devices.
An enterprise SEO agency can ensure that a website is mobile-friendly by using responsive design, optimising images for mobile, and improving website speed on mobile devices.
Improve Website Security
Website security is crucial for both technical SEO and user experience. A website that is not secure can lead to malware infections, which can harm visitors’ devices and negatively impact the website’s ranking on SERPs.
An enterprise SEO agency can improve website security by implementing HTTPS encryption, installing security plugins, and regularly scanning the website for malware.
Optimise Structured Data
Structured data is a type of code that helps search engines better understand the content on a website. An enterprise SEO agency can optimise structured data by using schema markup to provide more context about the content on the website.
More people may visit your site due to the increased visibility of rich snippets in search engine results.
Address Duplicate Content
As mentioned earlier, large websites often have issues with duplicate content. An enterprise SEO agency can address duplicate content by using canonical tags to indicate the preferred page to be indexed on SERPs.
This is a good practice to avoid being penalised by search engines for duplicate material.
Technical SEO is critical to online business success, especially for large websites. Partnering with a professional SEO company with specialised expertise can help businesses overcome these challenges.
An enterprise SEO agency is important for the success of large websites looking to improve their technical SEO and stay ahead of the competition. So, consider partnering with an enterprise SEO agency today to take your website to the next level!