Emotional marketing, a small guide

Can I intercept your feelings and create a special marketing campaign for you? A small guide to understand emotional marketing.

As a marketer, I am aware of how crucial it is to appeal to emotions when developing campaigns and content. Astonishment, laughing, amusement, and other strong emotions may be effective motivators of engagement and catalysts for taking action.


Let’s start by discussing rage. A University of Pennsylvania study found that people are more inclined to post things on social media when they are furious. This is probably due to the fact that rage is a powerful emotion that may inspire individuals to take action and speak up. You should use caution when using rage in your marketing, though. Avoid alienating your audience or giving them the impression that you are attacking them. Instead, channel your wrath to appeal to others’ grievances.


Let’s now discuss amazement. The strong sensation of awe may be used to draw in viewers and keep them interested. According to a Stanford University research, those who are in awe tend to be more present-oriented and less easily distracted. This implies that you will have a higher chance of persuading people to pay attention to your message if you can provide material that inspires awe. One method to achieve this is by employing breathtaking graphics or by delivering a genuinely inspirational tale.


Another emotion that may be exploited to increase engagement is humor. People who view humorous films are more likely to recall the brand linked with the video, according to research from the University of California, Berkeley. This is most likely because laughing activates the memory-related area of the brain. Try including comedy in your content or adopting a humorous tone in your text if you want to employ laughing in your marketing.


Let’s finally discuss entertainment. A playful feeling like amusement may be exploited to make people associate your brand favorably. According to a University of British Columbia research, consumers are more likely to recall the brand linked with the material if they find it amusing. This is most likely because amusement stimulates the memory-related area of the brain. If you want to leverage humor in your marketing, consider include playful language or entertaining features in your material.

In conclusion, emotional marketing has the potential to be a potent instrument for raising awareness and inspiring people to act. You should: in order to produce effective campaigns and content.

  • Take use of rage to appeal to people’s grievances and provide a resolution.
  • Create material that inspires awe by utilizing breathtaking graphics or sharing motivational tales.
  • Make people chuckle using comedy or a clever tone in your text.
  • By include humorous aspects and a lighthearted tone in your content, employ amusement to establish a favorable association with your brand.
  • To avoid alienating your audience, always be conscious of how you employ emotions in your marketing.

You can develop content that connects with your audience and generates genuine sales by recognizing the importance of emotions in marketing and effectively utilizing them.