Kraft boxes are the most widely used and considered user-friendly among many cardboard packaging items. They are in brown, but with the help of various printing techniques, they can be printed in different colors. The customers appreciate Kraft boxes because of their strength and durability. They are available in numerous shapes and sizes. In this highly competitive world, every business wants to win the race and about one-third of consumer purchase decisions are entirely based on the product’s packaging. Kraft boxes serve best to enclose your products and appeal to the customers due to their characteristics. Below are some of the best ways you can use to increase the sale of your business using Kraft boxes:
1: Shape and size of the Kraft boxes
If you wish to increase sales using Kraft boxes, you should select the best shape and size of the box for your product. Kraft boxes can be made in a wide variety of shapes and sizes and go for the one which fits your product. For example, You can’t use the Kraft boxes used for an LED television to package a refrigerator. The dimensions of the box matter a lot and people always get attracted to the products presented in a suitably shaped Kraft box.
2: Size of labeling
The size of the label presented on the Kraft box is an important thing to consider. One of the significant mistakes conducted by business entrepreneurs is their inability to pay importance to it. The label size should be such that it makes it feasible for the reader to read the text on it, which is impossible in the case of a too small or too large label. The perfect-sized labels on the Kraft boxes are a big way to boost sales.
3: Create the message properly
You should pay attention to making your message correctly. Some businesses package the products using Kraft boxes and do not notice the right note. You should correctly choose the information, graphics, font and words. The message may include anything like a slogan or the company’s history and any detailed description of the product, which attracts the customers and makes them purchase your product.
4: Color selection For Kraft Boxes
Color selection of the packaging is a significant factor in increasing the business’s sales. Some companies prefer using bright colors for Kraft box packaging to grab the audience’s attention, but the aim is not just to attract the customers but to make your target audience buy the product. So always go for the color selection admired by your target audience.
5: Use support and cushion
Kraft boxes are used because of their sturdiness. To serve the purpose, provide support and cushion in your Kraft boxes to provide users a more eye-catching view of it. It keeps your items more protected and ensures safety until the end. This also provides the customers with a unique unboxing experience increasing customers’ loyalty to your brand.
6: Engage the customers through technology
If you keep your Kraft boxes simple, a time will come when they will start becoming less appealing to the customers. Use modern technology in the print and design of your Kraft boxes to make them look more beautiful. It depends on technology and how much you make your custom packaging attractive to engage your customers. Use lids with the call to action on your Kraft boxes to increase your sale and maintain a repetitive purchase.
7: Pay attention to quality
Quality does not only include the quality of material you are using, but it also refers to the quality of labeling, printing and graphics. All these factors collectively enhance the attractiveness of the Kraft box. If your business cannot do it yourself, hire professionals to monitor the required quality standards.
8: Proper designing
Proper design is an essential element in beautifying the Kraft box. Professional graphic designers contribute a lot in this aspect. They make the packaging more appealing, thus enhancing the sales of your products effectively.