With the increasing popularity of TikTok and Instagram Reels, Youtube got on board with the concept and introduced YoutTube Shorts. This has become the simplest approach to boosting brand engagement.
Consistency is an integral part of growing engagement, driving traffic, and monetizing your Youtube Channel.
Youtube short is a video-sharing feature that involves short 60-second video content. Since its launch in 2020, Youtube Shorts has had over a trillion views so far. Users have the option to include copyrighted music, captions, and hashtags in their clips.
Incorporating Youtube Shorts into your marketing strategies would be a smart decision as it involves creativity and displays high-quality content in 1 minute. Creators have been using shorts to repurpose their old content in new and innovative ways.
7 YouTube Short Ideas/Tactics
Here are a few ideas to help you create highly interactive and engaging YouTube short content:
1. Repurpose YouTube shorts on the website
YouTube shorts is a new and unique feature that people find interesting and engaging. People go crazy with shorts and keep scrolling through them for hours similar to TikTok videos and Instagram Reels. But why stop on just YouTube, you can repurpose these beautifully curated YouTube shorts on website and generate immense engagement and improve users average session duration or dwell time of your website.
2. Explore and Grab onto current News and Trends
To sustain your audience and the level of engagement you are already getting, you can curate videos about the current news and trends that are hot topics. Choose topics that revolve around your industry and reflect them in your videos. People appreciate getting to know important and informative things about current events in a summarised and impressive manner. This will help you foster lasting loyalty and improve the number of views on your channel.
3. Incorporate genuine BTS
People are crazy about authentic content. They make most of their purchase decisions after gaining trust in the brand. Posting short videos about genuine behind-the-scenes can help you achieve the same. Featuring BTS videos, not only grabs the audience’s attention but also portrays how your brand’s environment and working conditions. To develop a better bond with your audience, post some clips showing your office, culture, and employees.
4. Post interesting hacks/Short Tutorials
For brand influencers and marketers, tutorial videos, Do it yourself, and hacks have been constant sources of inspiration. It’s because this is an ever-lasting concept where you cannot run out of ideas. Tutorial ideas can be illustrated in the form of portraying product purposes, hidden functionality, and much more. Ensure that you use captions perfectly highlighting all the stages of your tutorial. Start your process by thinking about the problem and working your way through an efficient solution. This type of valuable content is always appreciated by the majority audience.
5. Hop on the mini-vlog trend
Mini-vlogs is the newest form of content people are getting their hands on nowadays. They are super engaging and easy to develop. You can take it as easy as a normal day in an influencer’s life, which can get you a lot of traffic. Another benefit is they are very simple, all you need is a smartphone and editing apps. The result is extremely appealing that has the potential to tickle the curiosity of your subscribers and engage potential users enough to hit the subscribe button.
6. Utilize authentic Customer Reviews
Customer reviews are the cornerstone of social proof in this digital age. Give your customer a voice and start expecting heavy traffic on your channel. People are dying to find authentic and genuine user-generated content instead of brand-generated content. Repurposing your reviews into short videos can help your users find what they are looking for in an easy-to-understand format.
This is a fantastic way to leverage UGC and improve reliability in the eyes of your audience. You can either make a carousel and place them in a video format using screenshots or you can ask your audience to make small video testimonials to repurpose on shorts.
7. Post fun facts about your industry
Fun facts about viral stuff are quite engaging and interactive. People who relate to a topic are constantly searching for facts about the same. One interesting fact about fun facts is that every topic in every industry has one. You can leverage a few facts about your niche and curate innovative videos around the same. This way you can enlighten your audience with what is true and false eventually enhancing the brand’s awareness. This way you can portray the strengths and weaknesses of your industry to foster a loyal audience.
8. Get your hands on the meme fashion
Start researching some of the viral memes and incorporate them into your short videos. Simply crafting memes in a style that is in line with your niche can drive positive results. Using memes in an efficient way can increase the virality and sensationalism of your videos. Memes are valuable content that can be transformed into relatable content that ultimately boosts your user engagement.
We spoke about a few ideas about creating responsive and engaging YouTube shorts that can help you boost your YouTube presence. Youtube is the most popular video-oriented platform and is set to become the go-to hub for fun and exciting content. With the launch of YouTube shorts, they have taken a huge leap in taking a step further to stand out in the market.
You can also incorporate other ideas like motivational videos, recycling large content in a summarised manner, adding a human face to your brand for personalization, unboxing videos, news flash, and much more. The above ideas will help you optimize your engagement, increase subscriptions, and improve your Youtube Channel viewership.